Built for Possibility
Create something you're proud of.
Whether you're just starting out or taking things to the next level, we have everything you need to connect, engage, and make something truly yours.
Building a Place to Be
Creative Direction • Photography • Brand Films • Visual Identity
Vixen & Beard was never meant to be just another barbershop. It was designed to become a place people wanted to spend time in a space built around craftsmanship, community, and everyday moments.
Over the past eight years, I've led the visual direction of the brand through photography, filmmaking, and creative strategy. Rather than producing isolated campaigns, the goal has been to build a consistent visual identity that feels authentic across every customer interaction, event, and story.
Creating More Than a Business
The challenge wasn't simply documenting a business—it was creating a visual identity for a brand that felt welcoming, intentional, and memorable.
Every photograph and film needed to communicate the same feeling: that Vixen & Beard is more than a place to get a haircut. It's a neighborhood gathering place where people slow down, grab a coffee, discover new products, and become part of a community.
Creative Direction
As co-owner and Creative Producer, I oversee every aspect of the brand's visual identity.
My role includes creative direction, commercial photography, brand filmmaking, editing, color grading, campaign development, and long-term content strategy. Every project is created with the goal of building a consistent brand experience rather than producing one-off marketing pieces.
Story Before Promotion
Instead of focusing on advertisements, I approach every project through storytelling.
Whether documenting a quiet morning in the shop, collaborating with a local coffee company, or capturing community events, the emphasis is always on authentic moments that reflect the personality of the brand.
This approach creates content that feels genuine, remains relevant long after it's published, and strengthens the relationship between the business and its community.
Building Vixen & Beard has become an ongoing study in how thoughtful storytelling can shape the identity of a business. Over the years, every photograph, film, collaboration, and campaign has contributed to a visual language that feels consistent, personal, and authentic proving that the strongest brands are built through relationships, not advertisements.